Google Chrome is phasing out third-party cookies to enhance user privacy, with plans to restrict them for 1% of users from January 4th, 2024, and scaling up to 100% by Q3 2024. This move aims to reduce cross-site tracking while preserving essential functionalities like sign-in, fraud protection, and advertising. Chrome’s Privacy Sandbox introduces APIs as alternatives for identity, advertising, and fraud detection. Site owners should audit third-party cookie usage, test for breakage, and explore options like Partitioned with CHIPS, Related Website Sets, or migrating to Privacy Sandbox APIs. Chrome offers tools like the Privacy Sandbox Analysis Tool (PSAT) and facilitates testing modes. Enterprise support and a third-party deprecation trial are planned, with a focus on preserving critical user experiences. Site owners can report issues and seek help through Google’s developer support channels.
